Tag: marketing

IDNS deceptive practices, IGTV is now live, cPanel now supports git.

IDNS deceptive practices, IGTV is now live, cPanel now supports git.

Today on episode 22 of Web Hosting Podcast. iDNS misdirection, this is a public service announcement for the alleged service provided by iDNS. This company may send out actual mail to you in an attempt to trick you into renewing your domain name with them. IGTV (Instagram TV) is now live, did you even notice? cPanel now supports git.

IDNS

IDNS is a company that sends out actual mail when your domain is close to renewal. IDNS, or Internet Domain Name Service, sounds pretty official and the letter looks even more official. However this is not a bill and is an attempt to trick you into moving your domain to their registry. This letter looks so official that it has tricked many people into sending them money. IDNS, sends out these letters in an attempt to trick you into paying their exorbitant fees for domain renewals. A standard domain renewal from a legitimate company is averaging $10 for a .com, however IDNS tries to get you to pay $45 for each domain. This is then compounded by a fee if you want to move away from IDNS. I think we will start to see fewer of these letters since the GDPR is in place and effectively hides some of the required information IDNS needs for these mailings. If you get one of these letters be sure to send it to the shredder.  Here is what these letters look like.

IDNS-Deception
IDNS-Deception

Git on cPanel

cPanel 72 now allows you to host git repositories as part of your cPanel account. This is great news for those of us that need to use git to share and track files.
From cPanels documentation page.
The Git™ Version Control feature allows you to easily host Git repositories on your cPanel account. You can use Git to maintain any set of files (for example, a website’s files and assets, a software development project, or simple text files). Here is a link to cPanel documentation.  We will likely discuss Git in a future podcast episode in more detail.

IGTV

IGTV is part of Instagram or Facebooks attempt to bring video to the social media giants platforms. This is very different than the current use of Instagram stories which are only limited to 15 seconds and expires after 24 hours. IGTV allows users to upload videos up to 10 minutes or 1 hour for verified users and these do not expire after 24 hours. This medium, in my opinion, is very different than having a youtube channel. IGTV is really trying to go after the “In Real Life (IRL)” moments, where youtube is more of a “produced” format. That is not to say you can’t do produced video on IGTV, it is just not as easy of a workflow. IGTV and Instagram in general is for a cell phone viewing audiences where the viewing device is vertical. Being mobile first is Instagrams strong suit. As it is mobile views account for over half of the current watched content online and is expected to grow to 78% by 2021.

Why is IGTV important for you or your business?

I was very doubtful about IGTV at first. I watched some videos from people I follow and watched some information on IGTV on youtube. It took me a while to see the potential and understand what all the excitement was for this platform. The vertical format is very hard for me to get use to, I do prefer the tabloid viewing option of youtube. However, putting all of the issues I have aside I think this is a great platform for businesses or personal. Almost everyone is going to have a cell phone and that is all you need to get started. This makes the starting cost nothing, granted you can do the same thing with youtube but I think most people expect a higher quality video on youtube. Starting up a IGTV channel is super simple. Just go to instagram.com, login and click on the IGTV button, then click on the “get started” button. From here you have to create and setup your channel. This is just like setting up a youtube channel. Once this is done you can start uploading your content. Make sure your video is in the vertical format. You can also make a custom thumbnail for your video, along with a title and description when you upload.

Currently Instagram has reached the 1 billion monthly active user total. That is billion with a b, per month. Put that in perspective. If you are able to reach 1% of 1% of those users, that is 100,000 new customers for your business. Since this platform is very new, you can get ahead of your competition by putting out great content. Here are some ideas you could try.

Video about you and your business. Make sure to include any social media links, website links, etc..
Micro vlog. Instagram is perfect for doing a small micro sized vlog series. You could show behind the scenes elements of your business.
Public Service announcements. These could be short snippets about product awareness or new items you are offering on your storefron.
Flash sales. Test your Instagram reach by having a flash sale only through Instagram.

These are just samples of ideas, but I think you get the idea. I am planning on using IGTV for podcast promotion and public service announcements for security and product updates. So follow me on Instagram so you can get notifications of new videos.

IGTV Specs and info:

Is VR, virtual reality, part of your website design strategy?

Is VR, virtual reality, part of your website design strategy?

Today on Episode 19 of Web Hosting Podcast. Is VR, virtual reality, part of your website design strategy? You could be missing out if you are not. With the release of the Oculus Go last month, high end VR experiences have come to the masses. You can take advantage of this by including VR elements easily on your new or current website. Also a very interesting thing happened over the weekend.

A interesting thing happened recently. I was notified by haveibeenpwned.com, that my email address was seen on a hacked site. Listeners may remember that this site was mentioned in Episode 13 as one of the useful tools segment. The site happened to be ticketfly, which was recently hacked and had all of its information released. The interesting part about this the fact that I was notified by haveibeenpwned.com, before news of ticketfly being hacked was released. If you are worried about your online data, and you should be, then I would recommend taking advantage of the free service provided by haveibeenpwned.com.

What is Virtual Reality (VR)?
Virtual reality, as defined by wikipedia is : “a computer-generated scenario that simulates experience through senses and perception.”
I don’t think all experiences have to be “computer generated”, remember those stereographs from the 1800’s? To me those were a form of Virtual Reality. Also, Viewmaster, made a toy that you could put in round slides that presented you with magical worlds. These were not computer generated or had anything to do with computers.

What is the difference between VR and 360?
360 video or pictures are elements wrapped in a sphere. Think of a big bubble that you sit in where the media is projected around you in a sphere, this is 360. Virtual Reality, is stereoscopic depth, interactive elements as well as immersion. The term VR and 360 are used interchangeably, they are decidedly different. Here is a great article on the main differences from Vimeo https://vimeo.com/blog/post/virtual-reality-vs-360-degree-video

Why is VR important for your website?
Remember when everyone thought siri, alexa and google home were just fads and would never take off not to mention the iPod. Now it is reported that 55% of homes have a smart voice device. VR is in its infancy, but it should certainly not be ignore. With the release of the Oculus Go, tether free VR is available to the masses. Lets also not forget that google street view is widely used and constantly adding locations. Google is doing a great job of covering the entire world. If you have a business, you can put your location on street view which will allow your customers to view inside your business. This works on desktop, phones, and VR headsets. I currently use this to view new locations I want to visit. It might be a restaurant, board game store, or a pub.

Types of VR devices.
Google Cardboard – uses a cell phone and lenses. This is like a viewmaster type device.
PlaystationVR – Sony released the Playstation VR headset to be used with a Sony Playstation 4.
HTC Vive and Oculus Rift – These are gaming PC driven tethered headsets. These require powerful gaming PCs and are physically connected to the computer by long cables. These are the top end VR experience.
Oculus Go – This is a simple stand alone headset. It offers a great experience for users and is not tethered to any device. The purchase price is very low at $200.
Other/Windows Mixed Reality – There are a few other devices out there that require a PC that uses windows mixed reality and are tethered to the PC.

History for me of VR.
First use of a streograph as a child. These date back to the 1800’s and used like photos to simulate a 3D (virtual) picture when viewed through a stereograph. Quite a thing to see if you have never used one before.
Then I purchased a viewmaster branded google cardboard device for my iPhone.
Stepped up to HTC Vive in 2016 – still currently in use.
Oculus Go, now used almost daily as a web browser to experience new things and new places.

How I use VR now.
Playing immersive video games on PC.
Browsing the web on oculus go. There are a lot of websites that support VR and have VR elements as well as 360 elements.
Viewing Street View and virtual tours on both VR headset (Oculus Go/HTC Vive) as well as iPhone and Computer.

What devices do I use?
HTC Vive
Oculus Go
Computer Monitor

Website design use cases.
Brick and mortar businesses
Product visualization
Location tours of your establishment

Other use cases for VR workflow.

Handicapped
visually impaired
agoraphobia

Software to help you develop for VR.
Great article on software for VR website developers. Link
Vizor.io – 360 Photo Editor.
Cupix.com – Create beautiful tours in VR from photos.

Sample 360 Photo I took.

Robert Indries of dgstudio.com is our special guest to talk marketing, development and hosting.

Robert Indries of dgstudio.com is our special guest to talk marketing, development and hosting.

In this episode I talk with Robert Indries of dgstudio.com about marketing, development and web hosting.

dgstudio.com is a full service creative agency for your business brand and website.

Robert, gives some great advice about getting your marketing brand out there. He provides several tips for things you can do for free as well as what not to do.

If you would like to be our next special guest on web hosting podcast, fill out the contact form here and we will make it happen. Please be sure to include a topic you would like to discuss.