Tag: Instagram

WordPress 5 release date, Social Media experiment and CloudFlare turns 8.

WordPress 5 release date, Social Media experiment and CloudFlare turns 8.

Today on episode 26, Web Hosting Podcast. WordPress 5 gets a tentative release date. I discuss a social media experiment I tried. And cloudflare celebrated its 8th birthday in style by releasing some great new features and services.

 

WordPress 5 has a tentative release date of November 19th, 2018 Release Notes
This date could be pushed back as needed and even moved to 2019. It appears that this may coincide with the coming release of PHP 7.3, which is due December 13th, 2018. If you are currently using the Gutenberg editor plugin in your current version of WordPress, then version WordPress 5 will be familiar to you. You will still have the ability to go back to the classic editor, the one currently in use, by installing a plugin. However, there are likely big code changes that are still going to break a lot of plugins and themes when WordPress 5 comes out. Here are some things you must know before the big WordPress 5 release comes out.

1. Test your plugins and themes as well as any custom code you may be using on your site.

Option 1, for a while, there was a Gutenberg database of listed plugins that you could use to validate your install. This project has since been abandoned and is no longer maintained. The CSV file is still available to download, but it is likely very outdated. Use with caution as it might not be complete or current. Download CSV here.

Option 2, copy your current website to a staging url. Something like test.yoursite.com or dev.yoursite.com. Then activate the Gutenberg plugin. You will then need to manually test every plugin and theme you use. This is a very tedious task and is fraught with perils. You really are going to need to know what you are doing. I would recommend, if you plan to try this, to disable all plugins and set the theme to a default theme after you copy/clone your site to the staging environment. Then one by one, make sure your plugins are updated and then activate them and test. If you find a plugin that does not work, then you may have to start over unless you know how to debug plugins or deactivate plugins using ftp/sftp methods. Once you are completed with the plugins testing, then I would update and activate your theme. You will have to test again and again after each and every change. This sounds like a monumental task, and lets be honest it is, but it is something either you or your developer really needs to do. The last thing you want happen is for your site to be updated and then break.

2. Make sure you have a full and complete backup of your WordPress install and you know how to restore from it. I can’t stress this enough at this point. If you do NOT know how to make a backup or do a restore using the backup, then you or your developer need to get on this. I mention backups in almost every episode and it is very very important that you take this step seriously. If your site automatically updates and things break, there is likely no way to go back to a previous version even if you try the classic editor plugin, your site may still not function as expected or just not render at all. There are dramatic code changes in a major release that my just not work, even in classic mode.

Before hitting that update button on WordPress 5, make sure you have all your options thought out. Backups, any testing needed, a good developer on standby and a restore plan. It is very likely that a large number of installs will break and your web host of choice will very likely have their hands full. They may not even help you at all without charging for it. So be prepared for the worst and work backwards from there.

Social media

Top social media platforms in the U.S.
Facebook – 2 billion active monthly users
YouTube – 1.9 billion active monthly users
Instagram – 1 billion active monthly users

Last month, I did something as a test for myself. I used social media heavily and I mean really heavily. I challenged myself to post regularly on twitter and instagram, preferring to use instagram as my platform of choice for video. My personal challenge was to promote the podcast, but to also have fun and be myself. I posted random cloud photos, pictures of my dog, and information about my podcast. The task was to see if doing this would have any impact on my podcast downloads and website hits. I posted at least once a day, but more as needed or when the desire struck. I primarily used instagram, but by doing this I also allowed instagram to post to facebook and twitter. My primary use for twitter is to post news articles that I find relating to hosting or security. My results shocked me, in the 3 weeks that I tried this I gained almost 600 new podcast downloads and it is still climbing. I went from having 1 or 2 downloads a day to having 20 or 30 a day.

Think about that, in the case of a podcast they are listeners, but in a business that could be customers and potentially big sales opportunities. Now, it should be noted that I am not a social media master or anything like that. I just do what most others do, post, and I use what I have access to. Meaning, posting pictures of clouds or my dog, is my staple and easy for me to do. I don’t post pictures of my family, other than the dog, online unless I have some form of control of the content. So I am left with what I have access too. I also have some skills in video, so making a short video on the do’s and don’ts of hosting was easy for me to do. Those types of videos I posted on instagram as posts, not stories, so everyone could see them. I did not always promote my brand, or podcast. Again, I had fun with it and let people see my human side, not just the business side.

I think what I learned is that anyone can do this type of thing but the biggest thing is to have fun. I don’t worry about the number of followers, and actually I don’t watch my podcast download count either. Neither of those really mean anything to me. What I do keep an eye on is the interactions. If someone comments on a post, I thank them or answer their question. If someone retweets a tweet, then I might follow them. Things that can generate a conversation or communication of some sort is what I go for. That would be my first piece of advice. Don’t fret over numbers, if someone does not hit the “heart” button don’t assume it was not seen. Don’t worry about the total number of followers and likes you get. If you do that, then you are likely going to add stress and not have fun. That would be my second piece of advice, have fun. Social media is social, it is a chance to let your guard down a bit and let people into your life, have fun with it. I would rather see photos/videos of someones dog chasing its tail then another almost informative ad on a product. I am sure most other people would too, but if you post product info every third post, that might work.

Anyone that is listening to this, I challenge you to promote on social media. Get creative with it and have fun. The results you see might surprise you as it did me.

CloudFlare

CloudFlare recently had its 8th birthday and did so with a bang.
If you have not heard of or use CloudFlare, I invite you to listen to Episode 2 here
For the most part, CloudFlare is a software as a service cache that does a whole lot more. Now celebrating their 8th birthday, congratulations by the way, CloudFlare does even more. In addition to adding caching features to your site and helping to keep it secure, CloudFlare offers domain registrations at wholesale prices and adds domain privacy for free. This service is currently in early access and I invite you to head over to their site to check out all of their service offerings, most of which are free. I use CloudFlare on all of my sites and love it, I can’t wait to be able to also register domains through them.

IDNS deceptive practices, IGTV is now live, cPanel now supports git.

IDNS deceptive practices, IGTV is now live, cPanel now supports git.

Today on episode 22 of Web Hosting Podcast. iDNS misdirection, this is a public service announcement for the alleged service provided by iDNS. This company may send out actual mail to you in an attempt to trick you into renewing your domain name with them. IGTV (Instagram TV) is now live, did you even notice? cPanel now supports git.

IDNS

IDNS is a company that sends out actual mail when your domain is close to renewal. IDNS, or Internet Domain Name Service, sounds pretty official and the letter looks even more official. However this is not a bill and is an attempt to trick you into moving your domain to their registry. This letter looks so official that it has tricked many people into sending them money. IDNS, sends out these letters in an attempt to trick you into paying their exorbitant fees for domain renewals. A standard domain renewal from a legitimate company is averaging $10 for a .com, however IDNS tries to get you to pay $45 for each domain. This is then compounded by a fee if you want to move away from IDNS. I think we will start to see fewer of these letters since the GDPR is in place and effectively hides some of the required information IDNS needs for these mailings. If you get one of these letters be sure to send it to the shredder.  Here is what these letters look like.

IDNS-Deception
IDNS-Deception

Git on cPanel

cPanel 72 now allows you to host git repositories as part of your cPanel account. This is great news for those of us that need to use git to share and track files.
From cPanels documentation page.
The Git™ Version Control feature allows you to easily host Git repositories on your cPanel account. You can use Git to maintain any set of files (for example, a website’s files and assets, a software development project, or simple text files). Here is a link to cPanel documentation.  We will likely discuss Git in a future podcast episode in more detail.

IGTV

IGTV is part of Instagram or Facebooks attempt to bring video to the social media giants platforms. This is very different than the current use of Instagram stories which are only limited to 15 seconds and expires after 24 hours. IGTV allows users to upload videos up to 10 minutes or 1 hour for verified users and these do not expire after 24 hours. This medium, in my opinion, is very different than having a youtube channel. IGTV is really trying to go after the “In Real Life (IRL)” moments, where youtube is more of a “produced” format. That is not to say you can’t do produced video on IGTV, it is just not as easy of a workflow. IGTV and Instagram in general is for a cell phone viewing audiences where the viewing device is vertical. Being mobile first is Instagrams strong suit. As it is mobile views account for over half of the current watched content online and is expected to grow to 78% by 2021.

Why is IGTV important for you or your business?

I was very doubtful about IGTV at first. I watched some videos from people I follow and watched some information on IGTV on youtube. It took me a while to see the potential and understand what all the excitement was for this platform. The vertical format is very hard for me to get use to, I do prefer the tabloid viewing option of youtube. However, putting all of the issues I have aside I think this is a great platform for businesses or personal. Almost everyone is going to have a cell phone and that is all you need to get started. This makes the starting cost nothing, granted you can do the same thing with youtube but I think most people expect a higher quality video on youtube. Starting up a IGTV channel is super simple. Just go to instagram.com, login and click on the IGTV button, then click on the “get started” button. From here you have to create and setup your channel. This is just like setting up a youtube channel. Once this is done you can start uploading your content. Make sure your video is in the vertical format. You can also make a custom thumbnail for your video, along with a title and description when you upload.

Currently Instagram has reached the 1 billion monthly active user total. That is billion with a b, per month. Put that in perspective. If you are able to reach 1% of 1% of those users, that is 100,000 new customers for your business. Since this platform is very new, you can get ahead of your competition by putting out great content. Here are some ideas you could try.

Video about you and your business. Make sure to include any social media links, website links, etc..
Micro vlog. Instagram is perfect for doing a small micro sized vlog series. You could show behind the scenes elements of your business.
Public Service announcements. These could be short snippets about product awareness or new items you are offering on your storefron.
Flash sales. Test your Instagram reach by having a flash sale only through Instagram.

These are just samples of ideas, but I think you get the idea. I am planning on using IGTV for podcast promotion and public service announcements for security and product updates. So follow me on Instagram so you can get notifications of new videos.

IGTV Specs and info: